Company
Simplicity is the highest form of sophistication
In 2014, the three partners of WWD Design-now a unit of Premek Hi-Tech dedicated to the development of design projects-began thinking about an innovative product for transporting and refrigerating wine bottles. They shared the idea with ISIA, Italy's most qualified university design institute, which took up the challenge and held a competition among students to create the product.
The challenge is met by Mattia Gobbo, Brian Diaz and Bruno Testa, who decide to build a wine cooler with the unusual and minimalist shape of an egg.
From this idea, the first prototypes are born: WEGG is refined more and more until it is ready to be brought to market. WEGG is positioned as an elegant, smart design object suitable for everyday use. Because of its aesthetic quality and versatility given by the many available finishes, WEGG is perfect for the home, but also for the ho.re.ca sector, as it fits perfectly even in very different contexts. WEGG 's evolution is DEMI: simply, the half of WEGG. DEMI is no longer a container, but becomes the ideal tool for bringing wine to the table, cooling it to the desired temperature and keeping it cool throughout the meal.
