Company
Simplicity is the highest form of sophistication
In 2014, the three partners of WWD Design - now a Premek Hi-Tech unit dedicated to the development of design projects - began to think about an innovative product for the transport and refrigeration of wine bottles. They share the idea with ISIA, the most qualified Italian design university institute, which takes up the challenge and launches a competition among students to create the product.
The challenge was won by Mattia Gobbo, Brian Diaz and Bruno Testa, who decided to build a wine cooler with the unusual and minimalist shape of an egg.
From this idea the first prototypes were born: WEGG is increasingly perfected until it is ready to be placed on the market. WEGG is positioned as an elegant, smart design object suitable for everyday use. Due to its aesthetic quality and the versatility given by the numerous finishes available, WEGG is perfect for the home, but also for the ho.re.ca sector, as it fits perfectly even in very different contexts. The evolution of WEGG is DEMI: simply, half of WEGG. DEMI is no longer a container, but becomes the ideal tool for bringing wine to the table, cooling it to the desired temperature and keeping it fresh throughout the meal.
Susanna pigra: new life to a classic concept
SUSANNA PIGRA, the product launched in 2025, was born from the desire of its designer EDOARDO PITTON to “reinvent the wheel” by giving a new distinctive shape to a very common object such as a lazy susan.
WWD DESIGN presents SUSANNA PIGRA not as a simple object but as an invitation to rediscover conviviality, a journey between traditions and innovations that celebrates the art of sharing. The balance between refined aesthetics and functionality is the result of careful attention to detail, typical of Made in Italy, and the use of high-quality materials. With clean and elegant lines, designer Edoardo Pitton has been able to reinterpret this object, keeping its historical essence alive and projecting it into a contemporary dimension.
