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Susanna Pigra
From ancient Oriental traditions to innovative design, WWD DESIGN pays tribute to the timeless icon LAZY SUSAN with a new product that reinterprets its essence with a fresh, modern twist imbued with a hint of irony: Susanna Pigra.
With essential and harmonious lines, designer Edoardo Pitton, has managed to infuse this revolving tray with a contemporary soul without betraying its history.
Attention to detail, fine materials, the craftsmanship of Italian savoir-faire: every element is designed to ensure impeccable aesthetics and optimal functionality.
With SUSANNA PIGRA, WWD DESIGN is not just launching a new product: it is offering an experience, a journey between cultures, rediscovering conviviality.
Edoardo Pitton
Designer class of '76, graduated from the European Institute of Design in Turin in 1998 in Transportation Design. He works on the Design of automobiles (Alfa Romeo, Lancia, Estrima Birò), motorcycles (Aprilia, Fantic, Moto Guzzi, Piaggio) and Industrial Design objects of all kinds:
from tractors to sailboats, from almost handcrafted pianos to microchip programmers, from industrial cleaning machines to furniture accessories. In fact, he believes in the contamination of ideas and technologies given by the variety of projects he approaches in a way that is always curious and inclined to paradigm change, always giving priority to the functionality and ergonomics of the object to be designed.
"3 wheels for perfect balance"
SUSANNA PIGRA was born from the desire
to reinterpret a familiar object by giving a new distinctive form to a very common accessory such as a lazy susan, typically formed by a disc mounted on a central bearing that allows its rotation. To do this, his Transportation Designer imprinting suggested replacing the classic central pivot with 3 wheels, elements common to most of his inventor's designs.
This solution gives the revolving tray a modern and instantly recognizable style.
Susanna Pigra is not just a revolving tray: it is the meeting of the practicality of an object created for sharing and the essence of Italian design.
The smooth and silent rotation invites conviviality, with the wheels becoming a defining element of an unmistakable style.
